When writing these wonderful mattress blogs I often refer to the Discount Mattress Warehouse as being cheap. This has led many people to ask me “why I do this?” because they infer that the word “cheap” is somewhat negative.
It is easy to understand why they may ask about this- as people we often assume that the word cheap means something bad or low quality. However, the truth about the word “cheap” is that it merely means that something is inexpensive or costs less, and there is absolutely nothing negative about that! Unfortunately, the more expensive stores want people to think of the word cheap as being a bad thing so that they will be willing to spend more money. This is regardless to the fact that a store like Discount Mattress Stores, sells the exact makes and models that you could find anywhere else.
Don’t Be Misled By What Cheap Means, Cheap is A Great Thing!
I know that we really cannot help the common understandings of certain words. From a young age we are taught that being cheap is a bad quality. With this in mind have you ever stopped to think that maybe it could be good?
I will let you in on a little secret. The more expensive furniture retailers want people to believe in this idea. This is because it allows them to continue to mark up their prices due to the fact that people assume that things that cost more are going to be better. Think about, if a friend told you that they purchased a “cheap” mattress from the store down the road you would immediately think that their new bed wasn’t very high quality.
On the other hand, if a person were to tell you that they paid A LOT for their new bed, you would probably believe that the bed that they purchased was fairly high-end.
Would you even think for a minute that the two beds could be exactly the same? Most likely not.
Isn’t it amazing how much of a difference word choice and language can make? Now that we have clarified this you must understand why I have no problem referring to the cheap Mattress Store in Matthews.
It is cheap! The beds that we sell cost less. It is that simple.
If this has changed your mind, and you are ready to pay less for the exact same quality of mattress you could by somewhere else, then it is time you came to see us at the Discount Mattress Warehouse in Matthews. Maybe, we can change your mind about what the word “cheap” really means!
Get directions to the “cheapest” Mattress Store in Matthews…