Why regular retailer’s price guarantees are a bunch of BULL!
While regular retailers may have price guarantees, they’re completely bogus. The retailer insists that you find the same make and model, not any comparable mattress like our guarantee. Why is that bogus? All of these labels are protected by “private labelling” and “price fixing” from their manufacturer. This is why you see their stores on every street corner.
What is price fixing or private labeling?
Private Labelling: Manufacturers will often put a different name or label on mattresses for a large retailer. This means that while you can find the exact same mattress at another store, it will have a different name. This ensures the large retailer doesn’t have to worry about you finding that model at a different store. The large retailer can guarantee a rip-off price because you cannot find that same name for that mattress at any other store!
Price Fixing – The manufacturers that don’t private label for the big retailers will have price fixing. Price Fixing makes it illegal for a particular mattress to be sold for any less than the set manufacturer price. Ever notice that 5 different stores have the EXACT same price for a particular product? That is because that is the FIXED price for that item. This allows the retailer to guarantee that rip-off price because you cannot find that mattress for less elsewhere!